LANDLUBBER AUGUST, 1998

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  Puretan International
Heliophobe

 

ON THE LEADING EDGE

What's it like to work at a company on the leading edge? You're surrounded by bright, highly skilled and motivated people who expect the best. And the company strives to provide the best for its employees, from signing bonuses and stock options to on-site day care facilities and fitness centers. A top company knows that to keep its employees in today's competitive job market, it must listen to its employees' suggestions for improvement. To get a taste of such a workplace, consider the following suggestion printed in the employee newsletter of a thriving company:

"I think tanning beds should be included in the new company Fitness Center. Tanning has become a large part of the fitness scene and is accessible in most gyms and workout centers.

"If the overall goal of the company Fitness Center is to promote health, fitness, and well-being of employees, by providing tanning, you provide a facility focused on the overall person--physical, mental, and emotional. Tanning for the most part is for physical looks but also makes people look healthier and feel more confident about themselves. This promotes mental and emotional well-being as well as physical.

"The key ideas here are . . . (1) Employee Well-Being (2) On-site convenience (3) Tanning could pay for itself if something like this is not 'in the budget'."

Does your company provide on-site tanning? If not, you'll soon see your top talent walking out the door to work for companies that do. And when that happens, your company will lose the edge it needs to compete.

That would be a disaster. According to business continuance expert Al Graffeo, "43 percent of the companies experiencing a disaster never re-open, and an additional 29 percent close within two years. Seventy-five percent of business who lose computer support are no longer able to conduct business functions after only two weeks."

Obviously, your company can't afford not to.

--E.J. Koonpa

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